CRM Specialist

We’re working with an established luxury travel company, and they’re looking for a CRM Specialist to join its marketing team and drive customer-lifecycle value by strategically optimising the CRM platform.

You’ll be the primary driver behind repeat and referral business — turning the brand’s promise into engaging, personalised client journeys that build lasting loyalty, while safeguarding data integrity and executing sophisticated communication strategies.

What you’ll do
• Secure sign-off on and execute an annual CRM strategy focused on repeat and referral growth
• Ensure CRM automation and subscription workflows run reliably, and identify new automation to reduce manual work
• Deploy timely, relevant communications with high levels of segmentation and personalisation
• Integrate referral programmes into client-facing workflows alongside Sales and Technology
• Manage A/B testing and content iteration to improve engagement (open and click-through rates)
• Align processes and data collection with governance standards, and report on campaign impact on loyalty and lifecycle

What you’ll bring
• A bachelor’s degree in Journalism, Language, Literature, Communications or a similar field
• 3–5 years’ experience in strategic CRM execution and workflow management
• Advanced knowledge of CRM platforms such as Salesforce Marketing Cloud, HubSpot, MailChimp or Campaign Monitor
• Proficiency in A/B testing, segmentation and automation to improve engagement metrics
• A collaborative, detail-oriented and innovative approach

Working model
Based in Cape Town — in office to start, moving to a hybrid model (three days in office, two from home).

Apply via AES Global.