Gaming Marketing Specialist (Fixed-Term Contract)

Gaming Marketing Specialist (Fixed-Term Contract)
Location: Sandton, Johannesburg (in office / hybrid, 2–3 days in office)
Type: 12-month contract
Experience: 3–5 years

About the role
We’re working with a well-known retail brand looking for a Gaming Marketing Specialist with a real passion for gaming culture, digital content, and community building. You’ll take ownership of marketing strategies focused on the gaming segment, using social platforms, influencer partnerships, and in-store experiences to drive engagement, foot traffic, and brand affinity.
You’ll work closely with the brand, merchandising, digital, and store operations teams to deliver gaming campaigns that land. If you’re a creative strategist with your finger on the pulse of gaming trends, this is a chance to blend digital marketing, community leadership, and retail innovation.

What you’ll do
• Own and shape the gaming marketing strategy
• Create content and run social media across platforms
• Build and manage influencer and community engagement
• Plan and activate e-Sports and live events
• Integrate campaigns across channels (omni-channel)
• Support internal training and enablement

What you’ll bring
• Grade 12
• 3–5 years of digital marketing experience, ideally in gaming, youth culture, or tech
• Solid understanding of gaming platforms (Twitch, Discord, Reddit)
• Experience in content planning and influencer marketing
• Familiarity with e-Sports and live events
• Competence in Canva, Adobe Creative Suite, and basic video editing tools

Skills that help
• Content planning and social media management
• Influencer relationship management
• Graphic and video design/editing (Canva, Photoshop, CapCut, Premiere Pro)
• Copywriting and campaign messaging
• Cross-functional collaboration
• Community leadership and engagement
• Basic understanding of retail marketing
• Familiarity with marketing data and KPIs